Window Shopping

We must be getting close to the festival starting, because banners and posters are starting to appear around the City. It’s a super-exciting ( if nerve-wracking) time for us, and especially so this year because we’ve been lucky enough to be able to take the design of the festival even further…

We bang on a lot about the festival being not just about videogames, but a meeting point where conversations between videogames and lots of other different art forms can take place. This year that’s an aspiration that’s being realised better than ever, wholly because of the enthusiasm and generosity of Stephen and the brilliant folks at Page45, widely regarded as the best comic book shop in the developed World.

You might not know, but this year all of the festival visual design has been created by the splendid Philippa J Rice. Incase you haven’t seen it yet, here’s some of her work being attached to the front of the Council House by some folks on a crane…

So, Philippa’s beautiful designs taking over the Page45 store window is obviously great for us because it communicates to thousands of people that the festival is taking place – but it also does so much more than that. Philippa’s style communicates to the World that we’re a festival that’s put on by people, for other people and siting the installation she’s made in Page45′s window draws a direct line from comic books to videogames, and from the festival to the City it’s based in.

That’s much more than effective advertisement, an exchange of banners, some mutual RT’s – it’s a public conversation between videogames and comics. You’re going to be hearing lots more about that very soon.

It doesn’t hurt that it looks beautiful too:

 

Go and visit, say hello, buy some comics.